Jeremy Scott a prolific designer known for his bold colours
and daring prints is portrayed in his collections and Adidas collaborations
has celebrities such as Nicki Minaj endorsing his designs. Successful as Nicki
Minaj is she isn't the sole advocate to his designs. Jeremy Scott has employed
a group of girls less acknowledged in the western world for that, 2NE1.
2NE1 a k-pop girl group, is known for their sophisticated
Hip-Hop style all thorough out Asia. The group consists of four ladies; CL,
Minzy, Dara and Bom. In America they are first Asian group to sell out in the Nokia
stadium in Los Angeles and even in London you may hear them in the occasional
H&M store. However to most people the only response to 2NE1 is ‘who’s that?’
Well the answer is simple, they are trend setters. Creepers, a shoe trend that
was big in 2012 in London can be seen to be worn by these women in their video
‘Follow me’ in 2010. Snap back another trend in 2012 was also shown in the same
video.
Their style influences many designers of high fashion brands
and street brands alike. Trend forecasters go to the far east of Asia to analyse the new treads coming to London. Seoul, Capital of South Korea is one of the favored cities to visit. This is
how 2NE1 style gets to us. As a popular band in South Korea there style influences
that nation. As a result tread forecasters
relay information of shops in South Korea that is inspired by their style to
their respected designers to make fashion forward clothes for us.
2NE1 may not be well known to the general public in London
but their style has caught many designers’ eyes, the late Alexander McQueen among them. Used as inspiration for notorious designers like Jeremy Scott show
that the influence they carry is monumental to fashion.
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